October 31, 2011: Khiladi Akshay Kumar is
all set to defy the world with the ‘No
Paseena Challenge’. The actor who is the Brand Ambassador for world’s no. 1
anti-perspirant brand - Sure Men will be seen sporting a fresh and suave
look in the latest commercial for the brand.
Akshay, known for his active and
energetic stride, effortlessly performs a series of never seen before stunts
that raises the bar once again! This Khiladi does everything with style and
class... but with No Paseena!
has been launched in India by Hindustan Unilever Limited the leading
anti-perspirant brand in 35 countries across the world. The product has been tried
and tested at world’s highest temperature ever recorded: 580C, it comes with a technology that manages sweat.
Its advanced formulation is specially designed for men and provides powerful
protection against sweat and odour that is long lasting that keeps you fresh
all day long.
Priced at Rs 150 for a
150 ml can
Available at all retail
outlets across the country
On being the brand ambassador for
Sure Men, Akshay Kumar said, “When I
was approached to endorse Sure Men, I agreed to take it up as I have been an
active user of the brand even before it came to India. Sure Men is the best anti-perspirant and ensures
that you don’t sweat at all even in extreme weather conditions. I was happy to
take up the No Paseena Challenge and recommend you take the challenge as well
to experience its benefits.”
Speaking on the launch of Sure Men
and Akshay Kumar as the brand ambassador, Srinandan
Sundaram, General Manager – Deodorants and Oral Care, HUL said, “With Sure
Men, we extend our portfolio to offer our male consumers a product that is
world class and ensures personal hygiene is under check in extreme conditions
as well. We are happy to have Akshay Kumar associate with Sure Men as he fits
in perfectly with the brand attributes and is a user of the product.”
The Sure Men range consists of 5
different variants namely Invisible Ice,
Ice Cool, V8 , Quantum and Sport
Defence. All these variants are available in packs of 150 ml aerosol cans at Rs. 150 and 40ml Roll On at Rs. 65, in all the retail outlets across country.
Sure Men is being launched in India
with a comprehensive national campaign consisting of Television, Radio, Outdoor
and Digital Media. The TVC will see Akshay Kumar playing himself, the star - an
adventurous khiladi shooting an
action sequence in a hot desert and taking up the ‘No Paseena’ Challenge.